NEW SALES MANAGER FOR ETHERMA AUSTRIA

The ETHERMA Group is starting the industry-related high season with an even stronger line-up. Markus Waldl has been sales manager for Austria since November 2021 and will lead the Austrian sales team in the future.

"I am very much looking forward to my new role and the team at ETHERMA. ETHERMA has been a top Austrian family-run company with production in Austria for over 40 years. The role of sales manager and the opportunity to further develop the Austrian market and be part of ETHERMA For me, being family were reasons enough to take on this challenge. Regionality, CO2 reduction and the more sensible use of resources are on everyone's lips today, at ETHERMA they focus on the highest product quality and made-to-measure production, the production is in Austria - all these are aspects that are important to me. ", says Markus Waldl, new sales manager Austria.

TIME TO GIVE SOMETHING BACK - ETHERMA eCARE.

ETHERMA has been a pioneer in the field of electric heating for 40 years. As one of the leading manufacturers in Europe, ETHERMA is also a pioneer when it comes to sustainability for ecologically responsible, socially just and quality-conscious living. Together with employees and partners, ETHERMA implements specific climate protection measures for the responsible use of natural resources. This is what ETHERMA eCARE stands for.

In terms of corporate social responsibility, the company would like to give something back to society and the environment and is using the anniversary as the starting signal for no fewer than 40 projects in 40 months, spread across the three countries Austria, Germany and Benelux in the areas of sustainability, social issues and Offspring. This can be done in the form of money, but above all through product sponsoring and know-how as well as volunteer work.

The first concrete projects are bee sponsorships in Austria, Germany and Benelux. With these bee sponsorships, ETHERMA wants to support these amazing and indispensable creatures and make an elementary contribution to biodiversity and the lives of all of us. And the next generation is also close to the heart of ETHERMA, for example a project circus was supported that brings children closer to circus life in a playful way. ETHERMA is looking forward to many more projects in the years to come.

Just like these initiatives, each individual has the opportunity to make a major contribution to the topic of the environment and sustainability. Because 40% of the energy consumption of each individual is accounted for by heating and energy management at home - that is, each of us can make the greatest contribution in this area. And there are many ways to make the right decision here. Electric heating is one of them and a good chance to sustainably relieve the environment. With an electric heater you can heat without CO2, not just CO2-neutrally. This is the only way we can leave a clean, livable environment for our children and grandchildren in which they can grow up.

www.etherma.com/en/ecare

LIVED COMPANY HISTORY

40 YEARS OF ETHERMA - A REASON TO CELEBRATE

To be successful on the market for 40 years is a reason to celebrate and, in the case of ETHERMA, means 40 years of sustainability, innovation and the pursuit of the vision of CO2-free heating.

ETHERMA started in 1981. The idea of converting clean electricity directly into heat without taking the detour via heating water or air was something that Peter Reiter, the founder of ETHERMA, simply couldn't let go of. The first net heating mats were produced in their own garage. In 2008 the son Thomas Reiter joined the company with another important product innovation, the ETHERMA LAVA® infrared heating panels. Characteristics of the following years are rapid growth, the change into a modern company, the foundation of ETHERMA Benelux and the entry of Viessmann.

The ETHERMA family is characterized by teamwork, the passion for electric heating and long-term partnerships with customers and suppliers. The focus was and always is on customer satisfaction. On the occasion of the anniversary, CEO Thomas Reiter looks back gratefully on the past decades and provides an exclusive insight into history, development and lived visions and where the journey of the professional for electric heating will lead.

Mr Reiter, first of all, our warmest congratulations on the 40th anniversary of ETHERMA! To "survive" four decades with a company is definitely a remarkable achievement. In your opinion, what are the pillars on which success is based?

Thomas Reiter: Thank you, we are very grateful and proud to be able to celebrate 40 years of ETHERMA this year. A success that can be ascribed to the commitment of our employees over the years and, at the same time, to the long-term partnerships with customers and suppliers. For me, the employees are the foundation on which success is based. The ETHERMA family is characterized by great teamwork and a passion for the cause. Our focus has always been and is always on the customer. We think in problem solutions for our customers - also beyond the standard range. Many of our product innovations have their origin in a customer's problem that we want to solve.

How are you going to celebrate 40 years?

Thomas Reiter: 40 years are a reason to celebrate and whoever knows us, knows that we really like to do so. As one of the leading manufacturers of electric and infrared heaters in Europe, we want to be a pioneer for ecologically responsible and socially just cooperation when it comes to sustainability. We therefore take concrete measures for responsible use of our natural resources as well as respectful treatment of our employees, partners and customers. This is what ETHERMA eCARE stands for. As one of our first initiatives, we have set ourselves the goal in the next 40 months to support 40 projects across our 3 countries in the areas of sustainability, social affairs and young talent. Our first concrete projects, which have already been implemented, are bee sponsorships in Austria and Germany as well as the support of a project circus for children.

ETHERMA HIGHTLIGHTS 2021

WE ARE NOT LOOKING FOR INNOVATIVE SOLUTIONS, WE FIND THEM!

With the new AQUA series for hot water preparation, ETHERMA is making another important statement for independent and sustainable living. In addition, the popular LAVA® BATH 2.0 series has been expanded.

THE JUMP INTO WARM WATER.

The new ETHERMA AQUA series consists, among other things, of two electric and solar-compatible instantaneous water heaters: AQUA WHE and AQUA WHL are suitable as decentralized sources for hot water, especially in bathrooms that are not used continuously. Thanks to its LCD graphic display, the AQUA WHL also enables temperature setting to the nearest degree. Also new to the range: the pressure-resistant hot water storage AQUA WSP for under-counter installation. Thanks to its strong stainless steel inner container, this promises above all maximum safety, annoying maintenance work is no longer necessary. The AQUA WHP hot water heat pump with its high-quality 254 liter tank guarantees efficient central hot water preparation in both new buildings and modernizations. Self-generated electricity from photovoltaic systems can be used optimally.

FRAMELESS BEAUTY.

The new frameless infrared heater with towel rail LAVA® BATH PURE shows impressively that elegant design and inexpensive product solutions do not have to be mutually exclusive. The simple towel rail was deliberately chosen in the color of the body (white or nano-anthracite) with a coated steel layer - so the product blends harmoniously into modern bathrooms.

WHEN PROVEN BECOMES EVEN BETTER.

The new ETHERMA eBASIC rotary thermostat will be even more user-friendly in terms of assembly and operation. In addition, it can be controlled via Bluetooth and the app if required and thus complies with the ECODESIGN guidelines. The rotary thermostat is also available in the two underfloor heating mat sets eFLOOR DS & LM BASIC. The self-regulating heating tapes eTRACE-10-PRO, eTRACE-15-PRO and eTRACE-25-PRO for pipe and gutter heating have been further developed for outdoor use and are now even more resistant to mechanical stress. 

STRONG GROWTH ALSO IN THE COVID-19 YEAR

NEW MANAGING DIRECTOR FOR ETHERMA - HEAD OF SALES GERMANY AND AUSTRIA

The ETHERMA Group recorded a double-digit growth in 2020 despite the challenges caused by COVID-19. In addition, the company based in Henndorf near Salzburg is continuing to expand. Since February 1^st Christian Raschka is driving the further development of the company as Managing Director of ETHERMA Deutschland GmbH and in the role of Head of Sales for Germany and Austria.

"Despite the extraordinary challenges of the past year, we achieved a very strong result. Every member of our family business has played their part. Bas Spekreijse and I are very proud of this team effort. With the strengthening of the organization by Christian Raschka, we are taking another important step towards the vision of our fathers - protection and preservation of the environment through CO₂-free room temperature control. " says managing director Thomas Reiter.

"I am very much looking forward to the new tasks and challenges at ETHERMA. For 40 years now, ETHERMA has been living the idea of clean heating. Today this topic is more important than ever. The climate protection goals can only be achieved if we can make the building sector, as one of the largest CO₂ emitters, cleaner. That convinced me." says Christian Raschka when he started at ETHERMA.

PERFECTLY BUILT, ELEGANT, SMART - HEATING WITH STYLE IS LOOKING FOR A NEW HOME

"Show us how you live and we will show you how you can heat in the most innovative way." - According to this motto, the Salzburg company ETHERMA develops and designs stylish infrared and efficient electric heaters. In 2020 the range will be expanded again. The focus is primarily on individual designs and surfaces as well as smart living.

A round thing. The round and extremely easy-to-install infrared heater LAVA® ARCUS can be attached to the wall as well as to the ceiling. The novelty impresses with its discreet and timeless design; thanks to its round, convex shape, the LAVA® ARCUS also achieves maximum and even heat distribution and thus ensures a homogeneous room temperature.

Extra thin. In addition to the frameless construction, the LAVA® LITE design infrared heater offers an extremely low installation depth (33 mm) and thus becomes a space-saving and stylish solution for rooms that are a bit narrow - for example in corridors or small rooms. The large surface ensures excellent heat radiation despite the extra thin construction. The elegant glass surface also makes the LAVA® LITE a visual highlight.

The solid solution. Keeping it simple, inexpensive, but still effective the new ETHERMA SOLID is the perfect infrared heater for outdoor use. The 1800 watt device provides heat immediately after switching on and is equipped with a low-glare infrared halogen lamp, so that the red light component is minimized despite the high output. The housing made of high-quality aluminum gives the spotlight not only its modern design but also longevity.

IN 2018 ETHERMA FULFILLS THE WISH FOR GENIUS HEAT.

Innovation - many companies talk about it. ETHERMA, the pioneer in the field of electric heating for more than 35 years, does not announce any innovations - it actually brings innovative, intelligent products to market year after year. And the ETHERMA products fulfill a central customer request: ingenious warmth in all rooms, indoors and outdoors.

LAVA® FRAME - built-in infrared heater for wall and ceiling.

LAVA®-LED - Ingenious accessories for LAVA® BASIC-DM.

LAVA® BATH 2.0 - Turn your bath into a hot oasis.

SOLAMAGIC® D2 & D3 - Real heat miracles.

VIESSMANN PARTICIPATES IN ETHERMA.

Viessmann, one of the leading international manufacturers of heating, industrial and cooling systems, participates in the Salzburg company ETHERMA. Both companies announced this at the fair Light + Building in Frankfurt.

ETHERMA, the second generation family business, has been active in the market for 35 years as one of the leading companies in the field of electric heating systems.

The ETHERMA location in Salzburg with its local production will be strengthened by the investment, because growth potential can now be better exploited. It should be emphasized that the brand name ETHERMA and the autonomy of the company as well as the existing three-stage distribution channel through the wholesale trade are maintained. Due to the constant growth of the company and the expansion of the location Salzburg, there are many opportunities for further development for the future product portfolio and the employees.

THE NEXT STEP - IF YOU WANT TO MOVE AHEAD IN THE FUTURE, YOU MUST START THIS TODAY.

For ETHERMA, the year 2018 brought the first big highlight right at the beginning. With the foundation of the ETHERMA Holding GmbH - which is the result of the merger of Jowitherm Nederlands BV and ETHERMA Elektrowärme GmbH - a further step has been taken towards internationalization. The entire ETHERMA Group now has around 80 employees. At the same time, Jowitherm Nederland BV becomes ETHERMA Benelux BV.

ETHERMA GOES MOZART 100

Organiser Josef Mayerhofer was delighted to welcome more than 850 athletes from 40 nations who took part in the internationally much acclaimed mozart 100® - Austria`s largest ultra-trail event.

ETHERMA was among them. During the cool weeks of the early year, they had to make sure that the participants were not uncomfortably cold in the early morning hours before the start, at 5 AM. ETHERMA was keen to meet this challenge, and sponsored INGENIOUS WARMTH. Two "palm" stands, each fitted with four SOLAMAGIC® S1 infrared heaters, made sure that the starting tent was comfortable and warm, and the runners were properly warmed up.